What started as a hobby has become a way of life and my daily work: I help companies and organizations in their digitalization processes. A job that I love and am passionate about, learning with each new project.

I have been working in digital environments for more than I would like to admit. For almost two decades I have had the opportunity to observe how the world transformed and evolved, integrating new digital environments, and supported many teams in this transformation.

This path has not been a straight line. For a while I was developing new processes in a pharmaceutical company, within the finance team. I have been Sales Manager in a company specializing in customer loyalty and I have even experienced firsthand how hard it is to be an entrepreneur.

For many years I have worked in direct sales, helping to implement digitalization strategies, sales team management and marketing. Something that has allowed me the opportunity to work in places as different as Madrid, Mexico and now Zurich.

When I’m not writing, reading other blogs or working (not always the right order), I take the opportunity to do some sport. I like to go running in the mornings with my dogs, go climbing in the mountains and cook for friends.

I love my job and what I do. I like the digital world… although I must consider myself a digital immigrant, I try to keep as up to date as possible with what’s going on in the world. It’s not always possible, but I’m always looking for ways to do it.

If you want to know more about me visit my profile in Linkedin or write me.