The last few months have been a bit hectic. The new year has brought many changes, with little time to stop for a minute and look at the road we have traveled in the last years. After 12 years working for Vorwerk, 2023 has brought a new project in the pharmaceutical industry. But that’s a topic for another day.

Today I would like to take a moment to pause and look back. To the steps that have led me to this moment and to the people who have accompanied me along the way. In 2010 I started working at Vorwerk to support and develop the company’s digitalization strategy, specifically for the Thermomix brand, thanks to the trust that people like Valentine Delbauffe and Ignacio Fernandez-Simal had in me. I became part of an incredible team, full of good colleagues with whom I shared unique experiences. Shortly after joining the team, Cécile Marié joined as Marketing Director. Perhaps she, along with Teresa Machado, my boss in Mexico, have been the people who have taught me the most about direct sales.