A few years ago I remember asking some of my senior colleagues if we knew the reasons why some markets suddenly started to growth exponentially. Their answer surprised me. They didn’t know. And after more than a decade working in direct sales I came up with my own theory.

One day I got  a call from the boss’s boss. I was during summer, so a lot of people were out of the office and when you get a call saying “the boss wants to talk to you”, unannounced, you get worried. I remember that day because I thought it was going to be the end of that trip. And in a way, I was right.