This blog gathers reflections on my work, my life and my passions. What was born as a blog about communication and marketing, has evolved according to the challenges and issues that life has been facing me.

For a long time I was writing about Communication 2.0. Over the years I started writing about almost any topic related to Marketing, with special attention to Digital Marketing which is one of my great passions, and more recently I have been sharing my experiences in digital transformation.

Now I want to give a new twist and make it even more personal. I would like to talk about the things that concern me, always from a professional point of view, and that can help other professionals facing the same situations. I hope you like my ideas, thoughts and some suggestions that I will be sharing through this blog.