A different view by Jaime Porta

How Netflix Turned Piracy into Market Intelligence

When Netflix expands into a new country, it doesn’t just guess what people want to watch, it already knows. Instead of treating piracy as a threat, Netflix treats it like a cheat sheet. By analyzing what’s being illegally downloaded, they buy the rights to those exact titles. The result? A catalog people already crave, legally and affordably accessible. It’s not just a clever move, it’s a strategic masterclass in using consumer behavior data to create product-market fit. From Enemy to Ally: Piracy as a Market Research Tool In 2013, when Netflix launched in the Netherlands, its content team reportedly used…

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What is Omnichannel? And why it’s no longer optional

Omnichannel is no longer a “nice to have” — it’s the foundation for meeting modern customer expectations. True omnichannel goes beyond multiple channels: it integrates them, aligns teams and tools, and delivers a smooth, personal experience. Companies often fail by treating digital and physical as separate, overcomplicating solutions, or ignoring data quality and process. But with a clear strategy and empowered teams, omnichannel becomes not just achievable, but transformative.

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Sustainable Digital Transformation: Building Change That Lasts

Sustainable digital transformation goes beyond tools and trends—it requires strong foundations, organizational readiness, and responsible leadership. This post explores how companies can balance innovation with environmental and social responsibility, while avoiding the pitfalls of rushed change. True transformation challenges teams without overwhelming them, creating long-term value and resilience.

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Google’s AI Overhaul: Are You Ready for the New Era of Search?

Google’s new AI-powered search transforms how users find information—shifting from keyword-based results to interactive, conversational experiences. This disrupts traditional SEO/SEM strategies, requiring businesses to optimize content not just for users and algorithms, but also for AI. The question now is: is your organization prepared for this transformation?

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The Evolution of Sales in the Digital Era

How digital technology and AI have transformed sales strategies, from manual processes and gut decisions to data-driven, predictive approaches. It highlights the evolution of CRM systems, the role of clean data, and the impact of AI on lead qualification, personalization, campaign creation, and sales performance.

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From Speed to Precision: My First Friday Reflection

After years in fast-moving direct sales, I entered the world of pharma—where speed takes a back seat to precision. Both industries demand agility, but on very different timelines. This post reflects on how understanding your industry’s rhythm is key to adapting, delivering, and leading effectively.

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How AI is Reshaping Marketing Strategy and the Traditional Funnel

AI is revolutionizing marketing, replacing the traditional funnel with a dynamic, multi-touchpoint journey. Consumers search, scroll, stream, and shop simultaneously, demanding smarter engagement. AI-powered tools optimize content, predict behavior, and enhance personalization. Brands embracing AI-driven strategies will thrive, leveraging automation, creativity, and data-driven insights for maximum impact in 2025.

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