Author: Jaime Porta
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How Netflix Turned Piracy into Market Intelligence
When Netflix expands into a new country, it doesn’t just guess what people want to watch, it already knows. Instead of treating piracy as a threat, Netflix treats it like a cheat sheet. By analyzing what’s being illegally downloaded, they buy the rights to those exact titles. The result? A catalog people already crave, legally
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When “Simpler” Fails: Hick’s Law, the Paradox of Choice, and the UX Trap We All Fall Into
A seemingly helpful filter on an eCommerce site led to a surprising drop in revenue. This post explores why Hick’s Law and the Paradox of Choice aren’t one-size-fits-all, and how even in leadership and presentations, the number of options we give matters more than we think.
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What is Omnichannel? And why it’s no longer optional
Omnichannel is no longer a “nice to have” — it’s the foundation for meeting modern customer expectations. True omnichannel goes beyond multiple channels: it integrates them, aligns teams and tools, and delivers a smooth, personal experience. Companies often fail by treating digital and physical as separate, overcomplicating solutions, or ignoring data quality and process. But…
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Sustainable Digital Transformation: Building Change That Lasts
Sustainable digital transformation goes beyond tools and trends—it requires strong foundations, organizational readiness, and responsible leadership. This post explores how companies can balance innovation with environmental and social responsibility, while avoiding the pitfalls of rushed change. True transformation challenges teams without overwhelming them, creating long-term value and resilience.
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Smarter Than Your Average Oven: AI and the Rise of the Intelligent Kitchen
The kitchen is becoming a hub of innovation, where AI-powered appliances are changing the way we prepare, cook, and interact with food.
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Recipes Reimagined: How AI Is Changing the Way We Cook
AI is transforming how recipes are created, personalized, and used offering a new way to think about cooking at home.
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Google’s AI Overhaul: Are You Ready for the New Era of Search?
Google’s new AI-powered search transforms how users find information—shifting from keyword-based results to interactive, conversational experiences. This disrupts traditional SEO/SEM strategies, requiring businesses to optimize content not just for users and algorithms, but also for AI. The question now is: is your organization prepared for this transformation?
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How AI Will Transform the World, Starting With Your Kitchen
Artificial Intelligence is revolutionizing not only how we work, but also how we cook. Businesses like Thermomix will need to adapt as recipes, appliances, and user experiences are redefined by AI.
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Friday Reflection #2: It’s Not a Competition, It’s a New Capability
AI isn’t here to replace us, it’s here to empower us. The real challenge is learning how to interact with it, write effective prompts, and most importantly, have a clear vision of our goals. In the future of work, success will belong to those who can direct AI with purpose and clarity.
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The Evolution of Sales in the Digital Era
How digital technology and AI have transformed sales strategies, from manual processes and gut decisions to data-driven, predictive approaches. It highlights the evolution of CRM systems, the role of clean data, and the impact of AI on lead qualification, personalization, campaign creation, and sales performance.
A different view by Jaime Porta 