Category: English
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Beyond Targets: Nurturing Talent and Fostering Growth in the Modern Workplace
This post delves into the complexities of identifying and incentivizing high performers within an organization. It highlights the importance of creating a supportive atmosphere, rethinking traditional performance reviews with the ROSA analysis, and the critical role of leadership in developing talent, ensuring employees are both recognized and challenged.
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The Need for Qualified Professionals in Digital Marketing: Adapting to an Environment of Constant Evolution
In today’s fast-paced digital landscape, the field of marketing has undergone a radical transformation. With the advent of new technologies and platforms, traditional marketing methods have taken a backseat, making way for the rise of digital marketing. This shift has created an urgent need for professionals who are not only well-versed in the principles of
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Embracing Channel Integration in a Global Omnichannel Strategy: Bridging the Gap between Local Teams and Global Resources
In today’s interconnected world, organizations are increasingly adopting a global Omnichannel strategy to cater to diverse markets and customer preferences. However, implementing such a strategy comes with its own set of challenges, especially when dealing with varying market penetration, local teams, resource gaps, and capabilities. To navigate these complexities successfully, channel integration becomes paramount. Let’s
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Challenges of Digital Transformation
Implementing a digital transformation strategy presents several key challenges for companies. Resistance to change from employees is a major hurdle, requiring clear communication, employee involvement, and adequate training. Legacy systems and infrastructure pose obstacles, necessitating a phased approach and potential adoption of cloud-based solutions. Effective data management is crucial, including addressing data silos, quality issues,…
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How AI will change the way we understand the user experience on websites
Artificial Intelligence (AI) is going to reshape the way we design websites and understand the digital customer journey.
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Everything you need to know to build a successful direct selling business
We can’t claim that there is a secret sauce to a successful business, but after many years working in direct selling, I can share the recipe that has worked for me.
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How to distribute your content
Today we talk about how to distribute your content, what kind of channels you have at your disposal and how the right content strategy can help your business’ bottom line.
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How to adapt your content strategy to your customer journey
The most efficient way to plan your content and have a proper strategy is to adapt it to your customer journey and see how it can contribute to improve the user experience at each stage of the journey.
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Prepare your content planning and strategy
These are the first steps you should consider before you start creating your content.
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Planning your content strategy
Before you start creating new content, first you have to do your homework and think about what you want to do, who will be interested in that content and how you are going to distribute it.
A different view by Jaime Porta 