Category: English
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Introduction to content management
This is a series of posts about content creation and management, where I share some experiences and things to keep in mind when preparing your content strategy.
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How AI could change customer experience
Some companies are starting to use AI to improve user experiences on their websites and leverage the user experience to increase their DTC revenue by offering unique and fully personalized experiences. But the transition to AI is not without its challenges and difficulties, making it difficult for many companies to adapt in the short term.
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Confrontation as a positive element in the company
A few years ago I shared this post in Spanish and I think it is still relevant today. That is why I want to share it again in its English version. Since we were children we have been taught that arguing is not good and that it is better to get along. There is a
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What Omnichannel has to do with the quality of your customer data.
We can agree that Omnichannel is a trend now and many companies and business are looking for new ways to engage with their customers. I have been working in omnichannel for a few years now and I always pay attention when people ask what I do for a living. Most people, when they talk about
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How to create a growth strategy for your CRM
How can we create a CRM growth strategy in a more connected world?
A different view by Jaime Porta 