Author: Jaime Porta
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Challenges of Digital Transformation
Implementing a digital transformation strategy presents several key challenges for companies. Resistance to change from employees is a major hurdle, requiring clear communication, employee involvement, and adequate training. Legacy systems and infrastructure pose obstacles, necessitating a phased approach and potential adoption of cloud-based solutions. Effective data management is crucial, including addressing data silos, quality issues,…
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How AI will change the way we understand the user experience on websites
Artificial Intelligence (AI) is going to reshape the way we design websites and understand the digital customer journey.
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A new change in life
The last few months have been a bit hectic. The new year has brought many changes, with little time to stop for a minute and look at the road we have traveled in the last years. After 12 years working for Vorwerk, 2023 has brought a new project in the pharmaceutical industry. But that’s a…
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Everything you need to know to build a successful direct selling business
We can’t claim that there is a secret sauce to a successful business, but after many years working in direct selling, I can share the recipe that has worked for me.
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How to distribute your content
Today we talk about how to distribute your content, what kind of channels you have at your disposal and how the right content strategy can help your business’ bottom line.
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How to adapt your content strategy to your customer journey
The most efficient way to plan your content and have a proper strategy is to adapt it to your customer journey and see how it can contribute to improve the user experience at each stage of the journey.
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Prepare your content planning and strategy
These are the first steps you should consider before you start creating your content.
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Planning your content strategy
Before you start creating new content, first you have to do your homework and think about what you want to do, who will be interested in that content and how you are going to distribute it.
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Introduction to content management
This is a series of posts about content creation and management, where I share some experiences and things to keep in mind when preparing your content strategy.
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How AI could change customer experience
Some companies are starting to use AI to improve user experiences on their websites and leverage the user experience to increase their DTC revenue by offering unique and fully personalized experiences. But the transition to AI is not without its challenges and difficulties, making it difficult for many companies to adapt in the short term.
A different view by Jaime Porta 