Author: Jaime Porta
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Planning your content strategy
Before you start creating new content, first you have to do your homework and think about what you want to do, who will be interested in that content and how you are going to distribute it.
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Introduction to content management
This is a series of posts about content creation and management, where I share some experiences and things to keep in mind when preparing your content strategy.
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How AI could change customer experience
Some companies are starting to use AI to improve user experiences on their websites and leverage the user experience to increase their DTC revenue by offering unique and fully personalized experiences. But the transition to AI is not without its challenges and difficulties, making it difficult for many companies to adapt in the short term.
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Confrontation as a positive element in the company
A few years ago I shared this post in Spanish and I think it is still relevant today. That is why I want to share it again in its English version. Since we were children we have been taught that arguing is not good and that it is better to get along. There is a…
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What Omnichannel has to do with the quality of your customer data.
We can agree that Omnichannel is a trend now and many companies and business are looking for new ways to engage with their customers. I have been working in omnichannel for a few years now and I always pay attention when people ask what I do for a living. Most people, when they talk about…
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How to create a growth strategy for your CRM
How can we create a CRM growth strategy in a more connected world?
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El elefante y la hormiga
Cuando nos enfrentamos a un nuevo projecto, podemos crear un verdadero Elefante o utilizar la metodología de la Hormiga para alcanzar el éxito.
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El Customer Effort Score
Aplicando el “customer effort rate” podemos predecir mucho mejor cual será el comportamiento futuro de nuestros clientes
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La excelencia no se paga
Durante muchos años he escuchado que debemos buscar la excelencia en todo lo que hacemos y tratar de ofrecer el mejor servicio posible. Si bien estoy en parte de acuerdo con esa afirmación, los datos demuestras que incrementar nuestro nivel de excelencia por encima de las expectativas reales del cliente no aporta valor. Incrementar nuestros…
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El customer journey ha muerto
Seguro que a más de uno le habrá dado algo. ¿Cómo puede ser que el customer journey haya muerto si es lo que está más de moda? Pues justamente por eso, por estar de moda y aplicarse de forma banal y superficial, dejando sin sentido a la idea inicial por la que se pensó en…
