Tag: marketing
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The Role of Gamification in Sales and Marketing
Gamification applies game elements like points and rewards to sales and marketing to boost engagement and productivity. It enhances customer loyalty and motivates sales teams with tailored challenges and recognitions. Successful implementation increases engagement, drives performance, and can transform business outcomes by aligning strategies with broader objectives.
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How to adapt your content strategy to your customer journey
The most efficient way to plan your content and have a proper strategy is to adapt it to your customer journey and see how it can contribute to improve the user experience at each stage of the journey.
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Prepare your content planning and strategy
These are the first steps you should consider before you start creating your content.
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Planning your content strategy
Before you start creating new content, first you have to do your homework and think about what you want to do, who will be interested in that content and how you are going to distribute it.
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Introduction to content management
This is a series of posts about content creation and management, where I share some experiences and things to keep in mind when preparing your content strategy.
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How to create a growth strategy for your CRM
How can we create a CRM growth strategy in a more connected world?
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El Customer Effort Score
Aplicando el “customer effort rate” podemos predecir mucho mejor cual será el comportamiento futuro de nuestros clientes
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El customer journey ha muerto
Seguro que a más de uno le habrá dado algo. ¿Cómo puede ser que el customer journey haya muerto si es lo que está más de moda? Pues justamente por eso, por estar de moda y aplicarse de forma banal y superficial, dejando sin sentido a la idea inicial por la que se pensó en…
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Omnicanalidad no es lo mismo que multicanalidad
Omnicanalidad no es lo mismo de multicanalidad. Debemos ser capaces de distinguir qué tipo de estrategia está desarrollando nuestra empresa para saber si es el buen camino.
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La Omnicanalidad está de moda
La Omnicanalidad o Omnichannel es la nuestra estrategia para ofrecer una experienia 360 grados a nuestros clientes.
A different view by Jaime Porta 